Jakarta – PT Daikin Airconditioning Indonesia (DAIKIN)’s position as a trusted air conditioning specialist in Indonesia continues to strengthen. This latest recognition comes from the company’s achievement in securing the Top Brand Award 2026.
Not just one, but this prestigious award, which is based on independent research into Indonesian consumers’ choices and loyalty, was won by DAIKIN across two categories simultaneously: Residential AC and Central AC, representing the commercial building AC segment.
“Successfully pairing popularity and loyalty awards for these two main segments of our air conditioning solution portfolio reflects the unwavering public trust in DAIKIN,” stated Budi Mulia, Vice President Director of PT Daikin Airconditioning Indonesia, during the Top Brand Award 2026 ceremony in Jakarta (July 29).
As a prestigious brand award in Indonesia, the Top Brand Award is granted annually based on three-parameter consumer research. These parameters include Top of Mind Share, Top of Market Share, and Top of Commitment Share.
Together, they serve as the foundation for measuring consumer awareness, usage, and loyalty toward a brand. Its rigorous methodology and independent execution have made this award a widely referenced benchmark for market players, serving as a strong indicator of a brand’s strength in the Indonesian market.
Discussing DAIKIN’s success in bringing home the Top Brand Award in both primary AC categories this year, Budi Mulia attributed it to the company’s consistent application of the “Japanese Quality” spirit throughout every aspect of its operations.
With over a century of experience developing air conditioning technology, DAIKIN consistently prioritizes innovation, Japanese manufacturing quality, and technology development focused on comfort, energy efficiency, and sustainability. The Perfecting the Air philosophy serves as the company’s foundation in delivering solutions that not only provide cooling but also enhance indoor air quality for people’s daily lives and activities.
Complementing its strong foundation in product innovation, this Japanese quality ethos extends from maintaining global standards in manufacturing processes, product and service quality control, to human resource development. All these elements are strategically aligned to ensure seamless integration and the delivery of premium service.
On another note, this Japanese quality spirit also drives DAIKIN’s focus on Indonesia’s broader welfare. This is achieved through collaborations with small and medium enterprises (SMEs) as supporting industries, partnerships with vocational institutions to enhance the competencies of future air conditioning specialists, and tangible contributions to greening initiatives for a sustainable environment. “This spirit underpins DAIKIN’s operations in Indonesia as we strive to create more comfortable, healthy, and sustainable environments,” added Budi Mulia.
Elaborating further, Budi Mulia noted that this commitment is further reinforced by the global management strategy heading toward 2030, titled FUSION30. Through this strategy, DAIKIN is accelerating its transformation from an air conditioning system manufacturer into a comprehensive solution provider capable of addressing future challenges.
This transformation is driven by integrating HVAC technology, maintenance services, energy management, Artificial Intelligence (AI), and data utilization to deliver added value throughout a building’s lifecycle. With this approach, DAIKIN no longer merely supplies cooling systems but provides integrated solutions that support operational efficiency, comfort, health, and sustainability across various building types.
“The Top Brand Award 2026 we received is not just a recognition of our brand strength, but also a driving force behind this major transformation. It pushes us to continuously deliver air conditioning solutions that provide greater value to users, support business productivity, improve community living standards, and contribute to more sustainable development in Indonesia,” concluded Budi Mulia.
