PT Daikin Airconditioning Indonesia continues to demonstrate its expansion strategy in marketing its AC Home Central product line as a comprehensive air conditioning solution tailored for premium residences and light commercial buildings. As part of this initiative, the Japanese climate control specialist, in partnership with PT Mitra Solusi Nusantara, officially opened the DAIKIN Proshop Showroom in Surabaya today (July 26).
“This inauguration serves as tangible proof of our commitment to expanding the AC Home Central product line, which prioritizes not only performance but also aesthetic design in cooling units that align with the modern lifestyle of Indonesians,” stated Shinji Miyata, President Director of PT Daikin Airconditioning Indonesia, during his speech at the showroom inauguration event.
Originally inaugurated in April 2018, the showroom has undergone significant expansion alongside the evolving air conditioning solutions industry. Today, the DAIKIN Proshop Mitra Solusi Nusantara occupies a spacious 120 m² plot in the heart of Surabaya, easily accessible at Ruko Karimun Jawa, Jalan Karimun Jawa No. 1-2, Surabaya.
“With this expansion, we aim to further develop our AC Home Central product business and deliver enhanced service to potential customers, particularly in Surabaya and its surrounding areas,” said Hardi, owner of the DAIKIN Proshop Mitra Solusi Nusantara.
Stepping inside the DAIKIN Proshop feels less like visiting a traditional retail store. Designed with a futuristic and modern aesthetic, the space is arranged to mimic various living environments, such as living rooms and kitchens. Throughout the area, a range of DAIKIN AC Home Central products are installed, each featuring capabilities tailored to specific room functions. Additionally, the showroom is equipped with the smart Reiri Home app, the ITM control system, and the VAM device, offering integrated solutions for healthier indoor air quality in compliance with Ministry of Health regulations. Visitors can demo AC unit operations and monitor real-time air quality via the Reiri Home app on provided tablets.
“This reflects our dedication to providing end-to-end services for potential customers,” added Hardi. He explained that available services include consultations with professional consultants to assess needs and recommend customized air conditioning solutions, certified technician installation and maintenance, and after-sales support. Furthermore, the DAIKIN Proshop Showroom Mitra Solusi Nusantara employs dedicated social media staff to boost brand visibility for both DAIKIN and the showroom itself.
“Beyond maintaining our position as a leading DAIKIN Proshop in Indonesia, especially in Surabaya, these comprehensive services align with the vision behind DAIKIN’s AC Home Central presence. We provide professional guidance to every visitor, catering to everything from premium residential needs to light commercial requirements, right from their first visit,” Hardi emphasized.
Regarding the collaboration between DAIKIN and PT Mitra Solusi Nusantara, Shinji Miyata noted that the partnership stems from the company’s long-standing track record in the air conditioning solutions industry. Their collaboration began in 2018 when they joined the DAIKIN Proshop network. In 2023, PT Mitra Solusi Nusantara also achieved the highest HiCAC sales among all dealers.
“We are proud to partner with PT Mitra Solusi Nusantara, which boasts a strong track record and excellent reputation throughout its journey. We hope that our shared vision and mission to grow together in delivering trusted air conditioning solutions to the people of Jakarta and its surroundings through this DAIKIN Proshop will lay a solid foundation for generating positive community response,” concluded Shinji Miyata.
