Late last month, PT Daikin Airconditioning Indonesia (DAIKIN) hosted the “Airconditioning and Refrigeration Solution Seminar” on September 22, 2023. Designed specifically for contractors and potential consumers in the refrigeration sector, this event marked DAIKIN’s strategic move to solidify its presence in the Indonesian refrigeration market.
Beyond merely introducing various refrigeration products, the seminar primarily focused on the company’s overarching strategies and commitments. This approach reflects DAIKIN’s broader focus on the Indonesian refrigeration business, positioning itself not just as a product provider, but as a comprehensive solution partner for domestic refrigeration needs.
As a new business venture for DAIKIN in Indonesia, this expansion into the refrigeration market responds to the rising demand for cold supply chains across the country. This growth is driven by the increasing need to store and transport various goods under specific temperature and humidity conditions, ensuring they reach consumers safely and maintain optimal freshness. Alongside rising consumption levels, continuous infrastructure development has further facilitated smoother logistics and product distribution.
DAIKIN’s core expertise in air conditioning, honed over nearly a century globally, serves as a strong foundation for its entry into Indonesia’s refrigeration sector. This capability is clearly demonstrated through its range of cold chain supply support products now available in the Indonesian market. Offerings include condensing and cooler units for cold storage applications, refrigerator units ranging from monoblocks to retail showcases, all designed to provide efficient solutions for fresh product display and preservation.
