PT Daikin Airconditioning Indonesia (DAIKIN) continues to expand its marketing efforts for the AC Home Central product line. This strategy involves consistently increasing the presence of DAIKIN Proshop Showrooms, which serve as the primary sales channel for this air conditioning solution targeting modern homes and light commercial buildings across various regions in Indonesia.
Recently, in partnership with CV Rajawali Putera Utama, the air conditioning solutions provider officially opened the DAIKIN Proshop Showroom in Semarang, Central Java, today (September 17). This marks the second DAIKIN Proshop Showroom in Semarang and the 43rd nationwide.
“This inauguration is a tangible manifestation of DAIKIN’s commitment to fostering a new culture in creating air conditioning solutions that prioritize not only performance but also aesthetic elements,” stated Shinji Miyata, President Director of PT Daikin Airconditioning Indonesia, during his speech at the showroom opening event.
This statement highlights the advantages of DAIKIN’s AC Home Central, the flagship product line featured in the showrooms. From installation to maintenance, the AC Home Central system is designed to operate multiple indoor units connected to a single outdoor unit. Its ability to enhance overall room aesthetics stems from a wide variety of indoor unit design options that seamlessly blend into and elevate the interior space.
Beyond providing cooling comfort, DAIKIN AC Home Central units are engineered with advanced humidity control capabilities to prevent mold and bacterial growth. “These features make the DAIKIN AC Home Central our primary solution for modern residences and light commercial spaces such as cafes and restaurants,” added Shinji Miyata.
Regarding the location of this second Semarang showroom, it occupies a building at Jalan Kasipah No. 9, Semarang. “Situated in the heart of an upper-middle-class and premium property district, its strategic location ensures proximity to potential customers, presenting a significant opportunity to offer high-quality AC products,” said Radityo Wicaksono, Owner of Daikin Proshop Rajawali Putera Utama.
In terms of interior layout, visiting this DAIKIN Proshop Showroom feels far removed from a traditional retail store experience. This is achieved through a smart home concept, where modern interior design seamlessly integrates with advanced air conditioning systems from the diverse AC Home Central lineup.
Two prominent models installed in the showroom are the Designer Panel Cassette and Duct-type ACs. Combined with linear grilles, they ensure even air distribution, delivering optimal comfort throughout every corner of the showroom. Additionally, the installed drop ceiling models precisely regulate both room humidity and temperature.
Visitors will also experience enhanced comfort through clean and healthy indoor air quality. The showroom features a dedicated fresh air ventilation system that draws in outside air, filters it to remove dust and pollutants, and circulates it indoors. An integrated air quality sensor continuously monitors cleanliness levels in real-time, allowing visitors to directly observe how air quality is maintained within the space.
Reinforcing the smart home atmosphere, the showroom utilizes device integration powered by DAIKIN Reiri. This platform connects all systems—including the AC units, ventilation setup, and CCTV—enabling direct control via a smartphone.
Beyond showcasing advanced air conditioning applications, the DAIKIN Proshop Showroom operated by CV Rajawali Putera Utama offers comprehensive customer services. These include guidance from professional consultants who identify needs and recommend tailored air conditioning solutions, as well as certified DAIKIN technicians for installation and ongoing maintenance.
The showroom also provides warranties covering installation work and after-sales service. “We have carefully prepared these comprehensive services to ensure the comfort of every visitor and prospective user of DAIKIN AC Home Central,” reiterated Radityo Wicaksono.
Discussing the collaboration with DAIKIN for this showroom launch, Radityo Wicaksono attributed the partnership to CV Rajawali Putera Utama’s extensive track record in the building mechanical and electrical industry, particularly in commercial projects ranging from architectural design to contracting. He noted that this expertise serves as a strong foundation for addressing diverse AC requirements across various architectural and interior styles for modern homes.
“Combined with the exceptional design and proven technology of DAIKIN AC Home Central, backed by specialized services, we are confident that this DAIKIN Proshop Showroom by Rajawali Putera Utama is fully equipped to meet the air conditioning needs of communities in Semarang and surrounding areas—delivering not just comfort, but also spatial aesthetics,” concluded Radityo Wicaksono.
