PT Daikin Airconditioning Indonesia (DAIKIN), in partnership with CV Berkat Jaya, has officially launched the DAIKIN Proshop showroom service in Pekanbaru. As the first DAIKIN Proshop in the city, this opening marks DAIKIN’s increasingly expansive marketing strategy for its AC Home Central product line, specifically designed for premium residential and light commercial building needs. With this latest showroom launch, DAIKIN now operates a network of 30 DAIKIN Proshop showrooms across various cities in Indonesia.
“As a city with high economic growth and a tendency toward hot temperatures, the presence of the DAIKIN Proshop Showroom in Pekanbaru will support the demand for climate control solutions that enhance residential comfort. The diverse range of units is also designed to elevate the overall aesthetics of the space,” said Darwin, Owner of CV Berkat Jaya, during the grand opening ceremony on June 19.
Located at Jalan Riau No. 181 C, the DAIKIN Proshop showroom occupies a three-story building. Upon entering, visitors are greeted by a wide selection of DAIKIN AC Home Central units displayed alongside real-life applications in residential spaces such as living rooms and family rooms.
A key advantage of the DAIKIN Proshop showroom is the availability of specialized consultants ready to provide expert recommendations based on potential customers’ specific needs. Beyond consultations, the service also includes comprehensive design planning for the entire home climate control system, along with tailored AC unit selections to ensure optimal indoor air quality and performance for users.
DAIKIN’s AC Home Central is a premium line of air conditioning equipment designed for modern residences and light commercial buildings such as cafés and restaurants. Combining installation and maintenance convenience with the unique capability of operating multiple indoor units via a single outdoor unit, the AC Home Central series features a variety of indoor unit designs that seamlessly blend into interior spaces while enhancing overall room aesthetics.
These include flush-mounted designs resembling wall vents near the ceiling, which serve as subtle architectural accents, as well as specialized models equipped with humidity adjustment features ideal for spaces requiring precise environmental control, such as bathrooms and kitchens.
“The introduction of DAIKIN AC Home Central responds to growing consumer expectations for air conditioning systems that do more than just cool a room. Modern ACs are now expected to contribute to improved indoor air quality while simultaneously enhancing the aesthetic appeal of the living space,” stated Ching Khim Huat, President Director of PT Daikin Airconditioning Indonesia, during the showroom inauguration event.
Elaborating on the collaboration with CV Berkat Jaya, Ching Khim Huat noted that it stems from the company’s long-standing reputation in the climate control solutions industry. Specifically within the Heating, Ventilation, and Air Conditioning (HVAC) sector, CV Berkat Jaya boasts 13 years of extensive experience.
The partnership with DAIKIN was established in 2017, initially marked by a focus on marketing DAIKIN Variable Refrigerant Volume (VRV) air conditioners, widely recognized as DAIKIN’s flagship climate control solution for premium homes and commercial buildings. The collaboration continued to grow, leading CV Berkat Jaya to officially join the DAIKIN Proshop network in 2022.
“We are proud to partner with CV Berkat Jaya, sharing a common commitment to grow together by providing trusted climate control solutions to the people of Pekanbaru and its surrounding areas through this DAIKIN Proshop showroom,” added Ching Khim Huat.
